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ESG Homepage Development

Company Brief

One of the major American designer and marketer of children's apparel founded in 1865

Their clothing & accessories are sold at over 600 company-owned retail stores, as well as thousands of national department stores making it one of the largest retailers in the US employing 21,000 associates

Study Challenges

1

To provide information on ESG to stakeholders and investors - develop ESG homepage and provide access to the micro-site through the main website

Value Delivered

  • Developed an ESG Homepage (microsite), consistent in look and feel to their main website, that reflects ESG/sustainability data and performance related KPIs such as energy, emissions, waste, water, incidents, training, employee diversity, CSR, suppliers, etc. of the organization
  • The micros-site projects their sustainability journey for various stakeholders

Solution and Engagement

  • The website forms a focal point for sustainability related information for consumers and investors alike
  • The website can be used by the organisation for launching a digital marketing initiative showcasing its ESG maturity

Our Results

  • A US Company with Revenues of

    $11 billion

  • It Employs Approximately

    38,000

    Associates, and serves consumers and businesses in North America
  • 1,400

    Retail stores, award-winning e-commerce sites and a dedicated business-to-business sales organization
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